Kids & Mom Toys
Purito SEOUL Azelaic Acid 10 Kojic Tea Tree Serum
Purito SEOUL Azelaic Acid 10 Kojic Tea Tree Serum
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🌿 PURITO SEOUL Azelaic Acid 10 Kojic Tea Tree Serum 30ml
Blemishes • Redness • Post-Blemish Marks • Uneven Tone • Clearing Care
PURITO SEOUL Azelaic Acid 10 Kojic Tea Tree Serum is a targeted Korean blemish serum formulated with 10% Azelaic Acid + 10% Tea Tree Leaf Water + Kojic Acid 1,000 ppm (0.1%).
PURITO calls this its “20% Triple Active” approach and positions the serum for recurring blemishes, visible redness, and marks left after blemishes. The formula also includes Niacinamide, Glutathione, Bisabolol, Adenosine and antioxidant ingredients.
⚡ Quick Answer: What Is It?
PURITO SEOUL Azelaic Acid 10 Kojic Tea Tree Serum is a 30ml Korean blemish-care serum containing 10% Azelaic Acid, 10% Tea Tree Leaf Water and 1,000 ppm (0.1%) Kojic Acid. It is designed for blemish-prone skin and targets recurring blemishes, visible redness, post-blemish marks and uneven-looking skin while providing complementary brightening and soothing care.
💚 Why You'll Love It
♡ 10% Azelaic Acid
♡ 10% Tea Tree Leaf Water
♡ Kojic Acid 1,000 ppm / 0.1%
♡ PURITO's 20% Triple Active concept
♡ Targets recurring blemishes
♡ Helps improve the appearance of post-blemish marks
♡ Helps care for visible redness
♡ Supports clearer, more refined-looking skin
♡ Contains Niacinamide
♡ Glutathione + Bisabolol
♡ Vegan friendly
♡ Cruelty free
♡ No synthetic fragrance
♡ Suitable for all skin types
♡ Made in Korea 🇰🇷
🧪 Triple-Active Blemish Formula
🌿 Azelaic Acid — 10%
The hero active is 10% Azelaic Acid.
PURITO positions this concentration for blemishes and clearer, more refined-looking skin with consistent use.
For customer-facing copy, Azelaic Acid makes this serum especially relevant for:
Blemish-Prone Skin • Visible Redness • Post-Blemish Marks • Uneven-Looking Tone
🌱 Tea Tree Leaf Water — 10%
The formula contains 10% Melaleuca Alternifolia (Tea Tree) Leaf Water.
Tea Tree complements the product's blemish-focused formulation.
Important distinction: this does not mean the product contains 10% Tea Tree essential oil. The INCI separately lists Tea Tree Leaf Oil at only 50 ppm.
✨ Kojic Acid — 1,000 ppm
PURITO also includes Kojic Acid at 1,000 ppm, equivalent to:
1,000 ppm = 0.1% Kojic Acid
Kojic Acid complements Azelaic Acid in a formula targeting the appearance of marks and uneven tone.
💎 More Brightening + Soothing Support
The formula doesn't stop at those three ingredients.
Niacinamide supports overall tone and skin conditioning.
Glutathione complements the radiance-focused formulation.
Bisabolol provides soothing skin-conditioning support.
Adenosine complements the formula's overall skin-conditioning approach.
Tocopherol provides antioxidant support.
🟢 Capsule Serum — Shake Before Use
PURITO specifically instructs customers to:
Shake the bottle gently 3–5 times before use to disperse the capsules.
Then apply evenly to the face and gently pat for absorption.
This is worth including on your Shopify page because otherwise customers may wonder why the serum looks different inside the bottle.
🎯 Who Is It Best For?
🌿 Blemish-Prone Skin: This is the primary target. PURITO officially places this serum in its Breakouts & Acne collection.
🌹 Redness-Prone Skin: PURITO specifically recommends it for people who want care for redness associated with blemishes.
🤎 Post-Blemish Marks: Particularly relevant when blemishes leave flat visible marks or discoloration.
✨ Uneven-Looking Tone: Azelaic Acid + Kojic Acid + Niacinamide + Glutathione make the product highly relevant to customers searching for both blemish and tone care.
💚 Sensitive Skin: PURITO says the formula is designed for all skin types and describes it as gentle enough for sensitive skin. Because it still contains 10% Azelaic Acid and Tea Tree components, patch testing and gradual introduction remain sensible.
💕 How to Use
PURITO recommends:
Cleanser → Toner → Azelaic Acid 10 Kojic Tea Tree Serum → Cream → Sunscreen
Use the serum as the first essence/serum step after toner. Shake 3–5 times first, apply evenly and gently pat until absorbed.
For customers new to Azelaic Acid or with reactive skin, introducing it gradually is a cautious approach.
☀️ Morning
Cleanser → Toner → PURITO Azelaic Acid Serum → Moisturizer → Sunscreen
🌙 Evening
Cleanser → Toner → PURITO Azelaic Acid Serum → Moisturizer
PURITO specifically instructs users to use sunscreen while using this product.
🆚 PURITO vs SKIN1004 vs ANUA Azelaic Acid 10
Since you now carry all three, this comparison is especially valuable for your product pages.
| PURITO Azelaic 10 | SKIN1004 Azelaic 10 | ANUA Azelaic 10 | |
|---|---|---|---|
| Azelaic Acid | 10% | 10% | 10% |
| Main Differentiator | Tea Tree + Kojic Acid | Triple Azelaic System | Hydration + Barrier Support |
| Tea Tree Water | 10% | — | — |
| Kojic Acid | 0.1% | — | — |
| Niacinamide | ✓ | — | ✓ |
| Centella | — | ✓ | ✓ |
| Ceramide NP | — | — | ✓ |
| Squalane | — | — | ✓ |
| Best Positioning | Blemishes + Marks | Sebum + Texture + Blemishes | Redness + Blemishes + Hydration |
So on Kids & Mom Trading, I would differentiate them this way:
PURITO → Blemishes + post-blemish marks
SKIN1004 → Blemishes + excess sebum + texture
ANUA → Redness + blemishes + barrier-supportive hydration
That prevents three similar 10% Azelaic Acid pages from targeting exactly the same search intent.
❓ Frequently Asked Questions
How much Azelaic Acid is in PURITO Azelaic Acid Serum?
It contains 10% Azelaic Acid.
How much Kojic Acid does it contain?
The official formula lists 1,000 ppm Kojic Acid, equivalent to 0.1%.
Does it contain 10% Tea Tree Oil?
No. This distinction is important.
It contains 10% Tea Tree Leaf Water, while actual Tea Tree Leaf Oil is listed separately at 50 ppm.
What does “20% Triple Active” mean?
PURITO describes the product as a 20% Triple Active formula centered around 10% Azelaic Acid + 10% Tea Tree Leaf Water + Kojic Acid.
For your Shopify copy, I would not write “20% active acids,” because Tea Tree Leaf Water isn't an acid and Kojic Acid is an additional 0.1%.
Is it good for post-acne marks?
It's appropriate to describe the serum as targeting post-blemish marks and discoloration.
Avoid promising that it removes structural acne scars such as indented or raised scars.
Is it suitable for sensitive skin?
PURITO states that the product is suitable for all skin types and specifically positions the formula as powerful yet gentle enough for sensitive skin. Individual tolerance still varies.
Can I use it with Retinol or Retinal?
Both can exist in an overall routine, but beginners or sensitive users may find alternating nights easier:
Night 1: Azelaic Acid Serum → Moisturizer
Night 2: Retinol/Retinal → Barrier Moisturizer
Can I use it with AHA/BHA?
Because this already contains 10% Azelaic Acid, avoid unnecessarily stacking multiple active treatments when first introducing it. Alternating routines can reduce irritation risk.
📝 Full Ingredients
Aqua/Water, Azelaic Acid (10%), Melaleuca Alternifolia (Tea Tree) Leaf Water (10%), Butylene Glycol, Caprylic/Capric Triglyceride, Hydroxypropyl Cyclodextrin, Disodium Phosphate, 1,2-Hexanediol, Glycerin, Niacinamide, Maltodextrin, Hydroxyethylcellulose, Coptis Japonica Root Extract, Agar, Gellan Gum, Kojic Acid (1,000 ppm), Ethylhexylglycerin, Hydroxydecyl Ubiquinone, Adenosine, Trisodium Ethylenediamine Disuccinate, Malachite Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil (50 ppm), Arginine, Xanthan Gum, Tocopherol, Glutathione, Bisabolol, Helianthus Annuus (Sunflower) Seed Oil, Xanthophylls.
Ingredient lists may change. Refer to the product packaging received for the most current ingredient information.
📦 Product Details
Brand: PURITO SEOUL
Product: Azelaic Acid 10 Kojic Tea Tree Serum
Size: 30 mL / 1.01 fl. oz.
Product Type: Blemish / Post-Blemish Mark Serum
Azelaic Acid: 10%
Tea Tree Leaf Water: 10%
Kojic Acid: 1,000 ppm / 0.1%
Tea Tree Leaf Oil: 50 ppm
Primary Concerns: Blemishes • Redness • Post-Blemish Marks • Uneven Tone
Skin Types: All Skin Types
Vegan Friendly: Yes
Cruelty Free: Yes
Synthetic Fragrance: None
