✨ PURITO SEOUL Retinol Retinal 2000 NAD+ Serum 30ml

Fine Lines • Firmness • Uneven Texture • Well-Aging • Radiance

Meet PURITO SEOUL Retinol Retinal 2000 NAD+ Serum, a dual-retinoid Korean serum formulated with 1,000 ppm Retinol + 1,000 ppm Retinal, plus 100 ppm NAD.

The “2000” in the product name refers to the combined 2,000 ppm concentration of Retinol and Retinal—not 2,000 ppm of each. PURITO positions this serum for visible fine lines, loss of firmness, rough texture and uneven-looking skin.

⚡ Quick Answer: What Is PURITO Retinol Retinal 2000 NAD+ Serum?

PURITO SEOUL Retinol Retinal 2000 NAD+ Serum is a 30ml Korean well-aging serum formulated with 1,000 ppm (0.1%) Retinol + 1,000 ppm (0.1%) Retinal, for a combined 2,000 ppm retinoid complex. It also contains 100 ppm NAD, plus Niacinamide, Ceramide NP, Centella Asiatica, Tocopherol and Adenosine. It is designed to improve the appearance of fine lines, firmness and rough or uneven skin texture.

💜 Why You'll Love It

♡ Retinol 1,000 ppm = 0.1%
♡ Retinal 1,000 ppm = 0.1%
♡ Total Retinoids = 2,000 ppm = 0.2%
♡ NAD 100 ppm = 0.01%
♡ Targets the appearance of fine lines
♡ Supports firmer-looking skin
♡ Helps improve rough and uneven texture
♡ Niacinamide for complementary tone and skin-conditioning care
♡ Ceramide NP for barrier support
♡ Centella Asiatica
♡ Adenosine
♡ Tocopherol (Vitamin E)
♡ Vegan friendly
♡ Cruelty free
♡ No synthetic fragrance
♡ Made in Korea 🇰🇷

🧪 What Does “Retinol Retinal 2000” Mean?

This part is especially important for the Shopify page because the product name could easily confuse customers.

Retinol — 1,000 ppm = 0.1%

Retinol is a Vitamin A derivative widely used in cosmetic skincare to improve the appearance of fine lines, uneven texture and signs of skin aging.

Retinal — 1,000 ppm = 0.1%

Retinal, also known as retinaldehyde, is another Vitamin A derivative. PURITO combines it with Retinol rather than relying on only one retinoid.

Therefore:

0.1% Retinol + 0.1% Retinal = 0.2% total combined retinoids (2,000 ppm).

Importantly, I would not market this as simply a “0.2% Retinal Serum.” It contains two different retinoids.

⚡ What Is NAD+?

PURITO includes Nicotinamide Adenine Dinucleotide (NAD) at 100 ppm, equivalent to 0.01%.

The brand describes the formula as providing “NAD+ radiance care” and positions the Retinol + Retinal + NAD combination as its triple-active approach to firmness care.

For your Shopify page, I recommend keeping claims conservative: describe NAD as part of PURITO's radiance and well-aging formulation rather than making medical or cellular-rejuvenation claims.

🌿 Supporting Ingredients

Niacinamide complements the formula's overall tone and skin-conditioning focus.

Ceramide NP provides moisture-barrier support—useful in a retinoid routine where dryness can occur.

Centella Asiatica Extract provides soothing skin-conditioning support.

Adenosine complements the formula's well-aging focus.

Tocopherol (Vitamin E) provides antioxidant skin-conditioning support.

🧴 Texture & Application

This serum has a layered formula, so PURITO specifically instructs users to:

Shake 2–3 times before use.

This mixes the layers before application.

🎯 Who Is It Best For?

✨ Fine Lines — PURITO specifically categorizes this product under its Fine Lines & Wrinkles concern.

💜 Loss of Firmness — The dual-retinoid formula is positioned for skin showing visible loss of firmness.

🌙 Rough Skin Texture — A strong choice when uneven or less-refined texture is a major concern.

✨ Dull, Uneven-Looking Skin — Niacinamide and PURITO's NAD-focused formulation complement the retinoid system.

🌿 Customers Ready for Retinoids — Because this combines both Retinol and Retinal, customers new to Vitamin A skincare should introduce it gradually rather than immediately using it every night.

PURITO says the product is suitable for all skin types, particularly those concerned with visible fine lines, firmness and rough or uneven texture.

🌙 How to Use

PURITO specifically says this serum is for evening use only.

1. Shake the bottle 2–3 times.
2. Apply an appropriate amount in the evening.
3. Gently pat until absorbed.
4. Follow with moisturizer.
5. Apply sunscreen the following morning.

🌱 If You're New to Retinoids

Start 2–3 nights per week, exactly as PURITO recommends.

Then gradually increase frequency as your skin adapts.

A simple routine:

Cleanser → Toner → PURITO Retinol Retinal 2000 NAD+ Serum → Moisturizer

Next morning:

Morning Skincare → Sunscreen

🛡️ Pair It With PURITO Mighty Bamboo

This is probably the best moisturizer pairing from the PURITO products you carry:

Retinol Retinal 2000 NAD+ Serum → Mighty Bamboo Panthenol Cream

Mighty Bamboo contains 10% Panthenol and is more barrier-focused, making it a logical moisturizer to recommend alongside a stronger active routine.

For oily or combination skin that doesn't like richer moisturizers:

Retinol Retinal 2000 NAD+ → Oat In Calming Gel Cream

During Edmonton's particularly dry winter weather, I'd lean toward Mighty Bamboo for customers experiencing dryness from their retinoid routine.

🆚 PURITO Retinol Retinal 2000 vs PURITO TXA 6 Niacinamide 10 Retinal

These two new PURITO serums should be clearly differentiated on your website.

💜 Choose Retinol Retinal 2000 NAD+ if...

Your main concerns are fine lines, rough texture, loss of firmness and visible signs of aging.

💗 Choose TXA 6 Niacinamide 10 Retinal if...

Your primary concern is dark spots, post-blemish discoloration and uneven-looking skin tone.

This distinction is very useful for SEO/AEO because the two pages should target different search intent rather than compete with each other.

❓ Frequently Asked Questions

How much Retinol is in PURITO Retinol Retinal 2000 NAD+ Serum?

It contains 1,000 ppm Retinol, equivalent to 0.1%.

How much Retinal does it contain?

It also contains 1,000 ppm Retinal, equivalent to 0.1%.

Does PURITO Retinol Retinal 2000 contain 0.2% Retinal?

No. This is an important distinction.

It contains:

0.1% Retinol + 0.1% Retinal = 0.2% total combined retinoids.

PURITO confirms that “2000” refers to the combined concentration of the two ingredients.

How much NAD is in it?

PURITO lists Nicotinamide Adenine Dinucleotide at 100 ppm, equivalent to 0.01%.

Is it good for fine lines?

Yes. PURITO specifically developed and categorizes this serum for concerns including visible fine lines and loss of firmness.

Is it good for uneven skin texture?

Yes. PURITO specifically lists rough and uneven skin texture among the primary concerns for this product.

Can beginners use it?

PURITO recommends starting 2–3 times per week and gradually increasing use as the skin adapts. Patch testing with a small amount is also recommended when first introducing it.

Can I use it every night?

Potentially, once your skin has adapted. PURITO advises adjusting usage according to your skin condition because Retinol can cause irritation.

Can I use it during the day?

PURITO specifically says apply in the evening only.

Do I need sunscreen?

Yes. PURITO says sunscreen the following morning is essential because retinoids can increase sensitivity to UV exposure.

Can I use it with AHA or BHA?

For beginners, I would avoid stacking multiple potentially irritating actives in the same routine. Alternating nights is simpler:

Night 1 — PURITO Retinol Retinal Serum
Night 2 — AHA/BHA treatment

Can I use another Retinol or Retinal serum with it?

I would not recommend stacking another retinoid on top. This product already contains both Retinol and Retinal.

Can I use it while pregnant or breastfeeding?

PURITO specifically states not to use this product during pregnancy or breastfeeding. The product contains Vitamin A.

📝 Full Ingredients

Water (Aqua), Glycerin, Caprylic/Capric Triglyceride, Polyglycerin-3, Butylene Glycol, 1,2-Hexanediol, Niacinamide, Methyl Gluceth-20, Glycereth-26, Pentylene Glycol, Sodium Citrate, Ethylhexylglycerin, Retinol (1,000 ppm), Retinal (1,000 ppm), Gellan Gum, Agar, Xanthan Gum, Helianthus Annuus (Sunflower) Seed Oil, Adenosine, Lactococcus Ferment Lysate, Polyquaternium-51, Citric Acid, Beta-Carotene, Nicotinamide Adenine Dinucleotide (100 ppm), Hydrogenated Lecithin, Tocopherol, Centella Asiatica Extract, Ficus Carica (Fig) Fruit Extract, Fructooligosaccharides, Cyanocobalamin, Ceramide NP, Maltodextrin, Arginine, Actinidia Arguta Fruit Extract, Hydrolyzed Gardenia Florida Extract, Sophora Japonica Flower Extract, Sodium Chloride, Phenylpropanol, Levulinic Acid, Sodium Levulinate.

Ingredient lists can change. Please refer to the product packaging received for the most current ingredient information.

📦 Product Details

Brand: PURITO SEOUL
Product: Retinol Retinal 2000 NAD+ Serum
Size: 30 mL / 1.01 fl. oz.
Product Type: Retinoid / Well-Aging Serum
Retinol: 1,000 ppm / 0.1%
Retinal: 1,000 ppm / 0.1%
Combined Retinoids: 2,000 ppm / 0.2%
NAD: 100 ppm / 0.01%
Primary Concerns: Fine Lines • Firmness • Rough Texture • Uneven Texture
Skin Types: All Skin Types
Use: Evening Only
Vegan Friendly: Yes
Cruelty Free: Yes
Synthetic Fragrance: None